Hi! We’re Will and Joey, childhood friends from Upstate New York. Growing up we always shared a love for fishing. One day we decided to try out making our own lures. What started as a hobby quickly turned into a passion for creating high-quality, reliable lures. Every lure is hand crafted; tested and made with the same care we’d want in our own tackle box. Thanks for supporting our small business- we’re proud to share what we love with fellow anglers!